Episode 01 · Football
Footy Addicts
Booked through Footy Addicts, who sponsored the episode. I needed a game to play, they're how you find one, so the plug sits inside the story instead of on top of it.
Brand integration
Open to work, booking brand partnerships now
Creator media kit · @domg.o · UK
100 hobbies.One very online generation.
100 Hobbies is a weekly series built to get a generation off their phones, one hobby an episode, including the sessions that don't go well. Brand integrations sit inside the story rather than beside it. My personality is funny, witty and direct, often saying what people don't want to say, which is what makes an unboxed genre thing like "trying padel for the first time" actually watchable. 100K+ followers, 19.2M+ views on brand campaigns.
About
The personality behind the feed.
“I'm @domg.o, a relatable, personable content creator taking you through my life, from the ups and downs of each stage.”
My personality is funny, witty and direct. I often say what people don't want to say, and that's what brings people back to relate to the experiences we all go through. I started out in content because I thought I could do better than what I was seeing, and I think I've proved that to myself since.
I take an audience-first approach: I try to create briefs that my fans, and yours, actually want to see. I've sat on the brand side too, so I think about your objective, not just my feed, and I like to challenge myself with new formats where I can. My community comes with me wherever I go: through uni life, and now into going to work permanently for the first time.
- Open to representation
The flagship format
100 Hobbies.
One hobby an episode, start to finish, including the bits that go badly. The point is getting people off their phones and into something, and being honest about how hard that first go actually is.
Episode 02 · Climbing
Climbing
Ep 2 was climbing, and another seamless brand transition came from attending The North Face Climb Festival at Royal Victoria Dock. Meeting Alex Honnold was the icing on the cake for the video, and it shows the room brands have to step into a moment like that.
Episode
Episode · Bowls
Bowls
561Kcombined views · episode + funnel post
The episode did 85K on its own. A separate post on a trending sound sent another 476K views into it, which is the funnel working as intended.
Cross-post funnel
Episode · Swimming
Swimming
A hobby everyone says they'll get back to. This is the first, slightly cold, session of actually doing it.
Episode
Why this works for brands: Footy Addicts sits inside episode one as the actual reason the game happened, not a plug bolted on top, so it feels like part of the story, not an ad break. Showing the sessions that don't go well is what keeps people watching a series about getting off their phones.
The community
One audience, two eras.
Students, aspiring workers and those already in work: a community I've spent years building and am looking to strengthen further.
The foundation
The student era
- → Relatable, everyday uni-life videos
- → Internship stories and behind-the-scenes
- → Student discounts and deals, incl. repeat Unidays work
- → Budget challenges and cheapest-vs-most-expensive formats
Now building
The graduate era
- → Going to work for the first time: new routine, new nerves
- → 100 Hobbies: the weekly format built out of exactly this
- → Budgeting on a first salary, and what actually changes
- → The same honesty, now with real money on the line
Why this matters for brands: people stuck around for the personality, not just the deals, which is why the same audience has followed the content from student discounts into tech, workwear and bigger purchases.
Audience snapshot · TikTok & Instagram
Straight from the app.
Pulled directly from platform analytics, no rounding up.
TikTok · all-time
82,187
Followers
37.2M
Post views · 12mo
4.2M
Likes · 12mo
1M
Shares · 12mo
TikTok · last 60 days (21 Jun–19 Aug)
20.3M
Post views
2.7M
Likes
374.6K
Profile views
181.2K
Shares
12.9K
Comments
+9.1K
Net followers
90.5%
Views from For You
Instagram · last 30 days (21 Jul–19 Aug)
21,788
Followers · +17.8%
6.1M
Views
668K
Interactions
+3,290
Net followers
96.5%
Views from non-followers
80.3%
Male audience
Full breakdown by gender, hourly activity and platform available on request.
Brand work
The results.
Every number links to the live post. Organic means no spend behind it, just the content. Drag, scroll, or use the arrows to move across.
TV & broadcast · Channel 4.0
The Intern
Cast on Channel 4.0's "The Intern," in the episode "Real Fan Or FAKING IT For Cash?! PK Humble Edition," alongside Nella, Chloe and HP.
TV feature
Press · Newsweek
"Fed Up" With Rejections
3.6Mviews · 392K likes on the featured TikTok
Interviewed by Newsweek after a job-interview TikTok went viral. "The videos show what the majority of applicants would like to say if there were not any repercussions."
Press feature
Outerwear · TikTok
Rains
11Mviews · organic + UGC, 3 videos
Fashion and UGC content for the Danish rainwear brand: organic posts plus a dedicated UGC shoot that ran well past its reach.
UGC + organic
Local spotlight · IG + TikTok
Daiu Coventry
1.9Mcombined views · both platforms
An organic spotlight on a Coventry local that hit near-matching numbers on both platforms.
Organic
QSR · TikTok takeover
Taco Bell UK
160Kviews · 16K+ likes
Ran the Taco Bell UK TikTok for a day, covering behind-the-scenes footage, store visits and staff takeovers.
Account takeover
Career tech · TikTok
Final Round AI
190Kviews · paid partnership
"How I used Copilot to pass an interview and doubled my salary," a career-tech sponsored video that landed with the graduate audience.
Sponsored video
Events · TikTok
Toca Social
13.5Kviews · event experience post
"Come with me to Toca Social," an event-experience post covering the interactive social gaming venue.
Tech · TikTok & Instagram
Currys × Acer
"POV: you finally found a laptop for university," a tech partnership with Currys and Acer and the first step into a category I'm actively looking to grow.
Sponsored
What brands say
Client testimonials.
Thank you for taking part, the pleasure has been ours.
Hi Dom, thank you! It's so good.
Looks good, thank you!
Contact
Let's make the grade.
For brand partnerships, campaigns and talent representation. I reply fastest by email, and full analytics and audience breakdowns are available on request.
Currently open to talent representation