TV & broadcast · Channel 4.0
The Intern
Cast on Channel 4.0's "The Intern," in the episode "Real Fan Or FAKING IT For Cash?! PK Humble Edition," alongside Nella, Chloe and HP.
TV feature
Open to work, booking brand partnerships now
Creator media kit · @domg.o · UK
I built a student community.Now we're going to work.
I've built a strong community of students, aspiring workers and those already in work, and I'm looking to strengthen it further. My personality is funny, witty and direct, often saying what people don't want to say, which brings people back to relate to the experiences we all go through. That community comes with me wherever I go: through uni life, and now into going to work permanently for the first time. 90K+ followers, 19.2M+ views on brand campaigns.
Let's work together →
About
The personality behind the feed.
“I'm @domg.o, a relatable, personable content creator taking you through my life, from the ups and downs of each stage.”
My personality is funny, witty and direct. I often say what people don't want to say, and that's what brings people back to relate to the experiences we all go through. I started out in content because I thought I could do better than what I was seeing, and I think I've proved that to myself since.
I take an audience-first approach: I try to create briefs that my fans, and yours, actually want to see. I've sat on the brand side too, so I think about your objective, not just my feed, and I like to challenge myself with new formats where I can. My community comes with me wherever I go: through uni life, and now into going to work permanently for the first time.
- Open to representation
The community
One audience, two eras.
Students, aspiring workers and those already in work: a community I've spent years building and am looking to strengthen further.
The foundation
The student era
- → Relatable, everyday uni-life videos
- → Internship stories and behind-the-scenes
- → Student discounts and deals, incl. repeat Unidays work
- → Budget challenges and cheapest-vs-most-expensive formats
Now building
The graduate era
- → Going to work for the first time: new routine, new nerves
- → Trying new hobbies now there's time (and money) for them
- → Budgeting on a first salary, and what actually changes
- → The same honesty, now with real money on the line
Why this matters for brands: the audience stayed for the personality, not just the deals, which is why the content keeps working as it moves from student discounts into tech, workwear and grown-up purchases. I'm actively looking to explore beyond budget formats into bigger categories. Ideal for finance, fashion, tech, food & drink and career brands.
Audience snapshot · TikTok & Instagram
Straight from the app.
Pulled directly from platform analytics, no rounding up.
TikTok · last 12 months
72,468
Followers
37.2M
Post views
4.2M
Likes
1M
Shares
Instagram · last 90 days
18,378
Followers
4.9M
Views
2.94M
Accounts reached
592K
Interactions
4.8M
Reels views
Full breakdown by gender, hourly activity and platform available on request.
Brand work
The results.
Every number links to the live post. Organic means no spend behind it, just the content. Drag, scroll, or use the arrows to move across.
Press · Newsweek
"Fed Up" With Rejections
3.6Mviews · 392K likes on the featured TikTok
Interviewed by Newsweek after a job-interview TikTok went viral. "The videos show what the majority of applicants would like to say if there were not any repercussions."
Press feature
Outerwear · TikTok
Rains
11Mviews · organic + UGC, 3 videos
Fashion and UGC content for the Danish rainwear brand: organic posts plus a dedicated UGC shoot that ran well past its reach.
UGC + organic
Local spotlight · IG + TikTok
Daiu Coventry
1.9Mcombined views · both platforms
An organic spotlight on a Coventry local that hit near-matching numbers on both platforms.
Organic
QSR · TikTok takeover
Taco Bell UK
160Kviews · 16K+ likes
Ran the Taco Bell UK TikTok for a day, covering behind-the-scenes footage, store visits and staff takeovers.
Account takeover
Career tech · TikTok
Final Round AI
190Kviews · paid partnership
"How I used Copilot to pass an interview and doubled my salary," a career-tech sponsored video that landed with the graduate audience.
Sponsored video
Events · TikTok
Toca Social
13.5Kviews · event experience post
"Come with me to Toca Social," an event-experience post covering the interactive social gaming venue.
Tech · TikTok & Instagram
Currys × Acer
"POV: you finally found a laptop for university," a tech partnership with Currys and Acer and the first step into a category I'm actively looking to grow.
SponsoredWhat brands say
Client testimonials.
“Thank you for taking part, the pleasure has been ours.”
“Hi Dom, thank you! It's so good.”
“Looks good, thank you!”
Contact
Let's make the grade.
For brand partnerships, campaigns and talent representation. I reply fastest by email, and full analytics and audience breakdowns are available on request.
Currently open to talent representation